Anonymized research patterns

• 7.2% ER

  Beauty

  Curiosity hook teardown

  Spoken open + on-screen question in first 1.2s; CTA: follow for part 2.

• 5.8% ER

  Productivity

  Listicle format cluster

  3–5 beat structure; mid-video save prompt outperformed end CTA.

• 6.4% ER

  DTC

  UGC product demo

  Hands-first B-roll, problem→solution, soft link-in-bio.

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